How did you attract/address your audience?

A similar film opening to ours is the opening to 'Se7en', the age rating for this film is an 18 which is within our target audience but as our target audience is 16 -25 we have made our film slightly less scary. Our film will attract our target audience by having an interesting story line and including characters that the audience can relate to and putting them in situations that the target audience could possibly relate to. We have done this by using people within the target audience to act in our opening and dressed them in casual looking everyday clothes. Also, although obviously supernatural things don't happen to everyone they are more realistic than monsters and other things like that and people do report to having them happen to them so our storyline is more believable.